Lindsey Graham US Inactive
TEAM GRAHAM, INC.
Lindsey Graham on the Death of George Floyd and Policing
Ad copy
I’ve been listening, I’ve been learning, and on June 16th the Judiciary Committee will hear and learn even more.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 48.6/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 85.0 · 2.5 · 72.1 |
| Spend range | USD 1,000–1,499 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 5.55 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 10 (2020-06-06 → 2020-06-16) |
| Created | 2020-06-06 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Lindsey Graham |
| Surfaced by | “senate:SC — Lindsey Graham” |
🧠 AI analysis
| Issue | crime safety |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Quote subtitle 'I want the rule of law to apply to the people who took Mister Floyd's life' positioned over a news-style outdoor press appearance |
| Tactic | Graham positions himself as a listening, empathetic lawmaker by directly addressing Floyd's death and invoking rule of law, seeking to reassure moderates without alienating his base. |
Where it ran (delivery by region)
| South Carolina | 95.1% |
| North Carolina | 1.2% |
| Georgia | 0.5% |
| Kentucky | 0.3% |
| Texas | 0.2% |
| Florida | 0.2% |
| Pennsylvania | 0.2% |
Who saw it (delivery)
| 55-64 · unknown | 0.2% |
| 45-54 · female | 9.4% |
| 25-34 · unknown | 0.0% |
| 45-54 · unknown | 0.1% |
| 18-24 · male | 0.8% |
| 55-64 · male | 12.6% |
| 25-34 · female | 1.6% |
| 65+ · female | 19.1% |
| 65+ · male | 13.2% |
| 18-24 · female | 0.3% |
| 55-64 · female | 14.5% |
| 25-34 · male | 4.1% |
| 45-54 · male | 11.7% |
| 35-44 · female | 4.9% |
| 18-24 · unknown | 0.0% |
| 35-44 · male | 7.2% |
| 65+ · unknown | 0.2% |
| 35-44 · unknown | 0.1% |
