THE WATERS COMMITTEE
Do you want to end federal income tax? Do you want to reduce corruption? Do you want to close the IRS? I do. That is why I signed the Fairtax.org pledge to support the Fair Tax Act in Congress (H.R. 25): Replace federal income tax with a national, retail sales tax, and close the IRS. The Fair Tax mean no income tax returns, no IRS abuse, no federal payroll withholding, and no tax favors. Allen Waters for U.S. Senate - Republican Donate/volunteer: WatersforSenate.com The Waters Committee P.O. Box 40565 Providence, RI 02649 Comments: [email protected]
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 28.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 45.5 · 0.8 · 67.0 |
| Spend range | <USD 99 |
| Impressions | 4,000 – 4,999 |
| CPM (≈ $/1k impr) | USD 11.0 |
| Est. audience size | — |
| Days live | 4 (2020-03-15 → 2020-03-19) |
| Created | 2020-03-15 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | RI — Allen Waters |
| Surfaced by | “senate:Allen Waters” |
| Issue | economy taxes |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | Facebook content-removal notice replacing the actual ad image, exposing a disclaimer compliance failure |
| Tactic | The ad leverages populist anti-tax rhetoric with three punchy rhetorical questions to build agreement before introducing the FairTax pledge, but its impact is undermined by a policy disclaimer violation that caused Facebook to hide the creative entirely. |
| Rhode Island | 100.0% |
| 65+ · female | 11.2% |
| 55-64 · female | 11.3% |
| 65+ · male | 13.2% |
| 45-54 · male | 13.3% |
| 25-34 · male | 9.9% |
| 25-34 · female | 5.0% |
| 35-44 · female | 4.4% |
| 35-44 · male | 8.1% |
| 55-64 · male | 15.9% |
| 45-54 · female | 6.9% |
| 45-54 · unknown | 0.2% |
| 65+ · unknown | 0.3% |
| 55-64 · unknown | 0.2% |
| 35-44 · unknown | 0.2% |