📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Allen Waters for Congress 2022 - Rhode Island District 1 US Inactive

THE WATERS COMMITTEE

Creative removed by Meta
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.

FAIRtax-What is It? Replaces income tax and payroll tax with sales tax

What is the FAIRtax? Repeal income and payroll taxes, close the IRS and replace with a simple, efficient and visible single rate national retail sales tax co...

Ad copy

Would you like to close the IRS and never pay business or personal federal income tax ever again? I do. Vote Allen Waters for U.S Senate. I want to help my fellow Rhode Islanders break free of the cost and hassle of IRS compliance. I signed the FairTax.org pledge to support the Fair Tax Act (HR 25) in Congress: replace the federal income tax with a national retail sales tax and close the IRS. Democrats, like Senator Jack Reed, want to raise your income taxes, and I want to make income tax disappear. I am change. Support my grassroots campaign. Donate/Join: WatersforSenate.com

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score27.2/100
Spend / Reach / Long. / Eff.0.0 · 43.0 · 0.6 · 65.1
Spend range<USD 99
Impressions3,000 – 3,999
CPM (≈ $/1k impr)USD 14.14
Est. audience size500,001 – 1,000,000
Days live3 (2020-04-20 → 2020-04-23)
Created2020-04-19
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateRI — Allen Waters
Surfaced by“senate:Allen Waters”

🧠 AI analysis

Issueeconomy taxes
Framingcontrast comparison
Message typepersuasion
Emotional appealurgency
Production tierdiy amateur
Who picturedcandidate
Symbolsmoney cash
Call to actionvote
Standout elementFacebook content-removed disclaimer notice blocking the actual ad creative
TacticThe ad uses a stark contrast tactic pitting the FairTax pledge against Senator Reed's tax-raising position, but is undermined by a platform removal notice due to missing political disclaimer compliance.

Where it ran (delivery by region)

Rhode Island100.0%

Who saw it (delivery)

45-54 · unknown 0.2%
35-44 · unknown 0.1%
55-64 · female 9.8%
65+ · male 15.5%
35-44 · male 10.6%
45-54 · male 15.0%
25-34 · unknown 0.2%
65+ · female 11.3%
25-34 · male 4.8%
45-54 · female 5.9%
55-64 · male 17.7%
35-44 · female 2.7%
25-34 · female 1.2%
18-24 · male 3.8%
65+ · unknown 0.1%
18-24 · female 1.2%

Similar ads (same issue, matching framing or emotional appeal)

Graham Platner
ME — Graham Platner 34d live
Graham Platner
ME — Graham Platner 36d live
Graham Platner
ME — Graham Platner 32d live
Dan Osborn
NE — Dan Osborn 75d live
Graham Platner
ME — Graham Platner 44d live
Graham Platner
ME — Graham Platner 11d live
James Talarico
TX — James Talarico 4d live
Peggy Flanagan
MN — Peggy Flanagan 52d live