Graham Platner US Inactive
GRAHAM FOR MAINE
ICE Must Be Dismantled
There are masked, secret police kidnapping and murdering people on the streets of America. It’s time we start talking and acting like it.
Ad copy
ICE must be dismantled. These armed thugs and their leaders need to be unmasked, hauled in front of a Senate oversight committee, and held accountable. I'm not going to be "concerned" like Susan Collins. And I'm certainly not going to be some mealy-mouthed corporate Democrat. We need to be clear about what is happening: Armed federal thugs are terrorizing our communities and murdering Americans. And it needs to come to an end. I'm Graham Platner, the Marine Corps veteran and oyster farmer running for U.S. Senate in Maine against Susan Collins. I did four tours in the infantry. I'm not afraid of a fight. And fight is what we must do to protect our country and our democracy. But I also don't take money from corporate interests or special interests like AIPAC. And for that reason, we rely on small-dollar donations like the ones we can get from people like you. So I need your help. If you want to see us defeat Susan Collins and win back the Senate with Democrats who are ready to fight to hold these thugs accountable, then please, make a monthly donation now to our campaign.
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Performance proxies
| Overall score | 54.6/100 |
| Spend / Reach / Long. / Eff. | 65.7 · 94.0 · 1.7 · 57.1 |
| Spend range | USD 20,000–24,999 |
| Impressions | 500,000 – 599,999 |
| CPM (≈ $/1k impr) | USD 40.91 |
| Est. audience size | — |
| Days live | 7 (2026-01-09 → 2026-01-16) |
| Created | 2026-01-09 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Graham Platner |
| Surfaced by | “senate:Graham Platner” |
🧠 AI analysis
| Issue | immigration |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate, veterans military |
| Symbols | none |
| Call to action | donate |
| Standout element | Candidate in a 'DIRIGO' (Maine state motto) sweatshirt delivering a direct-to-camera, unpolished confrontational message from his home |
| Tactic | The ad uses an authenticity-through-rawness tactic — deliberately low-fi production combined with combative, explicit language about ICE positions Platner as a genuine outsider willing to say what establishment figures (Collins, corporate Democrats) won't, differentiating him on his left flank. |
Where it ran (delivery by region)
| California | 10.6% |
| Maine | 9.7% |
| New York | 7.1% |
| Massachusetts | 6.3% |
| Florida | 4.4% |
| Minnesota | 4.3% |
| Washington | 3.9% |
Who saw it (delivery)
| 18-24 · female | 0.8% |
| 45-54 · unknown | 0.2% |
| Unknown · male | 0.0% |
| Unknown · female | 0.0% |
| 65+ · unknown | 0.4% |
| 65+ · male | 12.3% |
| 65+ · female | 18.4% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 8.7% |
| 55-64 · female | 10.3% |
| 45-54 · male | 7.7% |
| 18-24 · male | 3.1% |
| 45-54 · female | 6.6% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 10.5% |
| 35-44 · female | 6.7% |
| 25-34 · unknown | 0.3% |
| 25-34 · male | 8.9% |
| 25-34 · female | 4.2% |
| 18-24 · unknown | 0.2% |
| Unknown · unknown | 0.0% |
