📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Mark Warner VA US Inactive

FRIENDS OF MARK WARNER

ad creative

Re-elect Mark Warner

Join me: become a grassroots donor today.

Ad copy

I am doing everything in my power to stop Trump and his unelected co-president from overhauling the federal government so they can enrich themselves and leave Americans in the dust. But that makes me one of their top targets. Please, if you can, pitch in to help me fight back >>

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score43.9/100
Spend / Reach / Long. / Eff.38.3 · 70.7 · 7.4 · 59.0
Spend rangeUSD 1,500–1,999
Impressions50,000 – 59,999
CPM (≈ $/1k impr)USD 31.81
Est. audience size100,001 – 500,000
Days live28 (2025-04-01 → 2025-04-29)
Created2025-04-01
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateVA — Mark Warner
Surfaced by“senate:Mark Warner”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typefundraising
Emotional appealanger
Production tiersemi pro
Who picturednone
Symbolsmoney cash
Call to actiondonate
Standout elementGold-highlighted $5 donation call-to-action box mimicking an iCloud notes screenshot for organic authenticity
TacticUses an iCloud Notes screenshot aesthetic to simulate authentic, personal urgency while combining fear of DOGE with a low-dollar grassroots fundraising ask to drive small donor response.

Where it ran (delivery by region)

Virginia100.0%
Unknown0.0%

Who saw it (delivery)

18-24 · female 0.1%
45-54 · male 2.1%
65+ · male 20.3%
65+ · female 44.9%
55-64 · unknown 0.2%
55-64 · male 6.0%
55-64 · female 15.9%
45-54 · unknown 0.1%
45-54 · female 5.6%
18-24 · male 0.1%
35-44 · unknown 0.0%
35-44 · male 0.9%
35-44 · female 2.0%
25-34 · unknown 0.0%
25-34 · male 0.4%
25-34 · female 0.6%
65+ · unknown 0.7%

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