FRIENDS OF RAJA FOR CONGRESS
Help protect our environment.
Raja has worked to combat climate change - in the private sector and now, in Congress. He’s working to protect the only home we’ve got because there’s no Plan(et) B.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 50.0/100 |
| Spend / Reach / Long. / Eff. | 47.8 · 87.0 · 0.6 · 64.4 |
| Spend range | USD 4,000–4,499 |
| Impressions | 250,000 – 299,999 |
| CPM (≈ $/1k impr) | USD 15.45 |
| Est. audience size | — |
| Days live | 3 (2020-03-11 → 2020-03-14) |
| Created | 2020-03-11 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — S Krishnamoorthi |
| Surfaced by | “senate:S Krishnamoorthi” |
| Issue | energy environment |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | professional |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | Earth floating in dark space paired with the 'No Planet B' pun wordplay |
| Tactic | The ad uses a clever double-meaning pun ('No Plan(et) B') anchored by a dramatic space-view image of Earth to create urgency around climate action while positioning the candidate as a credible environmental champion. |
| Illinois | 100.0% |
| Nevada | 0.0% |
| 13-17 · unknown | 0.0% |
| 18-24 · female | 5.0% |
| 55-64 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 35-44 · unknown | 0.2% |
| 25-34 · unknown | 0.2% |
| 45-54 · unknown | 0.1% |
| 65+ · male | 2.7% |
| 18-24 · male | 3.7% |
| 35-44 · male | 11.5% |
| 55-64 · female | 7.1% |
| 55-64 · male | 4.6% |
| 65+ · female | 4.8% |
| 45-54 · female | 9.7% |
| 25-34 · female | 15.8% |
| 35-44 · female | 15.1% |
| 45-54 · male | 7.2% |
| 25-34 · male | 12.1% |
| 18-24 · unknown | 0.0% |