John Deaton for US Senate US Inactive
JOHN DEATON FOR SENATE INC.
Ad copy
You need an ID to catch a fish. Why not to cast a vote?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 28.4/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 45.5 · 1.1 · 67.0 |
| Spend range | <USD 99 |
| Impressions | 4,000 – 4,999 |
| CPM (≈ $/1k impr) | USD 11.0 |
| Est. audience size | — |
| Days live | 5 (2026-02-22 → 2026-02-27) |
| Created | 2026-02-22 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | none |
| Standout element | candidate standing at an indoor fishing tank using a relatable everyday activity to argue for voter ID |
| Tactic | Uses a simple folksy analogy — needing ID to fish but not to vote — to make a populist voter ID argument feel like common sense rather than a partisan issue. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
Who saw it (delivery)
| 25-34 · female | 4.2% |
| 25-34 · male | 21.0% |
| 25-34 · unknown | 0.4% |
| 35-44 · female | 8.2% |
| 35-44 · male | 29.5% |
| 35-44 · unknown | 0.5% |
| 45-54 · female | 7.7% |
| 45-54 · male | 24.4% |
| 45-54 · unknown | 0.3% |
| 55-64 · female | 1.1% |
| 55-64 · male | 2.6% |
| 55-64 · unknown | 0.0% |
