Seth Moulton US Inactive
Seth for Massachusetts
Ad copy
On Saturday, Trump callously said casualties “often happen in war.” Now three families are living that nightmare. My heart is with the fallen and the wounded. They deserve better leadership than this. Young Americans should not be sent to die in wars of choice.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 37.4/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 63.8 · 0.0 · 68.4 |
| Spend range | USD 200–299 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 9.07 |
| Est. audience size | — |
| Days live | 1 (2026-03-01 → 2026-03-02) |
| Created | 2026-03-01 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | MA — Seth Moulton |
| Surfaced by | “senate:Seth Moulton” |
🧠 AI analysis
| Issue | foreign policy defense |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | military |
| Call to action | none |
| Standout element | candidate filming himself outdoors in a snowstorm in workout gear, projecting raw urgency and authenticity |
| Tactic | The DIY outdoor setting in harsh winter conditions amplifies the emotional gravity of the message, positioning Moulton's military credibility against Trump's dismissive casualty remark to generate outrage among veterans and military families. |
Where it ran (delivery by region)
| California | 15.8% |
| Texas | 7.2% |
| New York | 6.9% |
| Massachusetts | 5.5% |
| Florida | 4.9% |
| Illinois | 4.1% |
| Pennsylvania | 3.8% |
Who saw it (delivery)
| 18-24 · female | 3.9% |
| 45-54 · male | 5.7% |
| 65+ · unknown | 0.1% |
| 65+ · male | 4.0% |
| 65+ · female | 5.5% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 4.8% |
| 55-64 · female | 5.7% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 4.8% |
| 18-24 · male | 31.2% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 8.1% |
| 35-44 · female | 3.9% |
| 25-34 · unknown | 0.5% |
| 25-34 · male | 17.3% |
| 25-34 · female | 3.3% |
| 18-24 · unknown | 0.8% |
| Unknown · male | 0.0% |
