Roy Cooper US Inactive
Cooper For North Carolina
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Roy Cooper for Governor
Ad copy
Ben and I wanted to tell you about our upcoming fundraising deadline on July 31st. Showing strong grassroots support is so important for us. If you're able, could you pitch in and help our campaign continue to build?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 51.5/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 88.7 · 3.0 · 63.7 |
| Spend range | USD 5,000–5,999 |
| Impressions | 300,000 – 349,999 |
| CPM (≈ $/1k impr) | USD 16.92 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 12 (2020-07-09 → 2020-07-21) |
| Created | 2020-07-09 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | other |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | family |
| Call to action | donate |
| Standout element | Candidate posing warmly with a golden retriever wearing a bow tie, humanizing the appeal |
| Tactic | Uses a beloved pet as a trust-building prop to soften a direct fundraising ask, making the donation request feel personal and relatable rather than transactional. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 55-64 · male | 7.3% |
| 55-64 · female | 19.2% |
| 65+ · male | 10.2% |
| 45-54 · female | 14.2% |
| 35-44 · male | 5.1% |
| 65+ · female | 23.9% |
| 35-44 · female | 13.1% |
| 45-54 · male | 6.1% |
| 55-64 · unknown | 0.3% |
| 65+ · unknown | 0.4% |
| 45-54 · unknown | 0.2% |
| 35-44 · unknown | 0.2% |
