📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Chris Coons US Inactive

CHRIS COONS FOR DELAWARE

ad creative

Carper, Coons urge Trump reopened Obamacare enrollment

In light of the ongoing outbreak of novel coronavirus disease, or COVID-19, and in an effort to ensure more Americans have access to affordable health

Ad copy

I'm calling on President Trump to allow for a special enrollment period under the Affordable Care Act to allow more Americans, including Delawareans, to sign up for coverage and help mitigate the spread of COVID-19. http://bit.ly/3aYGEnS

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score47.2/100
Spend / Reach / Long. / Eff.34.7 · 80.0 · 5.8 · 68.4
Spend rangeUSD 1,000–1,499
Impressions125,000 – 149,999
CPM (≈ $/1k impr)USD 9.09
Est. audience size
Days live22 (2020-03-17 → 2020-04-08)
Created2020-03-17
Creative variants1 body · 1 headline
Platformsfacebook
Languagesen
CandidateDE — Chris Coons
Surfaced by“senate:Chris Coons”

🧠 AI analysis

Issuehealthcare
Framingissue advocacy
Message typeawareness
Emotional appealurgency
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actionlearn more
Standout elementDover Post newspaper masthead lending local media credibility to the healthcare advocacy message
TacticThe ad borrows credibility from a local Delaware newspaper headline to validate Coons's call for ACA special enrollment, framing the candidate as a health-access champion during the COVID-19 crisis.

Where it ran (delivery by region)

Delaware13.2%
California8.4%
Florida6.4%
New York5.4%
Pennsylvania5.2%
Texas4.2%
Ohio3.7%

Who saw it (delivery)

25-34 · unknown 0.0%
25-34 · male 0.7%
45-54 · unknown 0.1%
65+ · unknown 0.5%
35-44 · male 1.0%
18-24 · male 0.2%
25-34 · female 0.9%
45-54 · male 2.5%
18-24 · female 0.3%
18-24 · unknown 0.0%
35-44 · female 1.4%
45-54 · female 4.1%
55-64 · unknown 0.2%
65+ · male 17.0%
55-64 · male 8.3%
65+ · female 47.3%
55-64 · female 15.4%
35-44 · unknown 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Raja for Congress
IL — S Krishnamoorthi 219d live
Sherrod Brown
OH — Sherrod Brown 54d live
Roy Cooper
NC — Roy Cooper 23d live
Amy McGrath
KY — Amy Mcgrath 27d live
Amy McGrath
KY — Amy Mcgrath 12d live
Hallie Shoffner
AR — Hallie Shoffner 9d live
Jeff Merkley
OR — Jeff Merkley 257d live
Jon Ossoff
GA — Jon Ossoff 27d live