Janet Mills US Inactive
Mills for Maine
⚠ Creative removed by Meta
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.
Gov. Mills signs Executive Order protecting abortion access
Mills added in a statement she will veto “any effort to undermine, rollback, or outright eliminate the right to safe and legal abortion in Maine.”
Ad copy
Gov. Mills signs Executive Order protecting abortion access
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 43.1/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 73.9 · 3.3 · 71.5 |
| Spend range | USD 400–499 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 5.99 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 13 (2022-10-27 → 2022-11-09) |
| Created | 2022-10-27 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Janet Mills |
| Surfaced by | “senate:Janet Mills” |
🧠 AI analysis
| Issue | abortion |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | neutral |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content removal notice obscuring the actual ad creative due to disclaimer policy violation |
| Tactic | The ad is inaccessible due to a platform policy removal, but the copy signals a positive framing of Gov. Mills as a protector of abortion rights via executive action. |
Where it ran (delivery by region)
| Maine | 99.9% |
| Massachusetts | 0.0% |
| Heredia Province | 0.0% |
| New Hampshire | 0.0% |
| New York | 0.0% |
| Washington, District of Columbia | 0.0% |
| North Carolina | 0.0% |
Who saw it (delivery)
| 18-24 · female | 3.9% |
| 25-34 · female | 16.3% |
| 65+ · female | 17.3% |
| 55-64 · female | 17.7% |
| 45-54 · female | 20.2% |
| 35-44 · female | 24.5% |
