John Shulli US Inactive
SHULLI FOR SENATE
Ad copy
It's time for a new day for Delaware. Join the team and support a movement to bring down the Old Delaware Way.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 41.5/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 70.7 · 2.5 · 69.2 |
| Spend range | USD 400–499 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 8.17 |
| Est. audience size | — |
| Days live | 10 (2026-05-22 → 2026-06-01) |
| Created | 2026-05-22 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | DE — John Shulli |
| Surfaced by | “senate:John Shulli” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag, capitol statue |
| Call to action | learn more |
| Standout element | Bold red-bannered 'Fight for Delaware' headline slapped across the candidate's chest like a battle cry |
| Tactic | The ad deploys populist outsider framing — 'the Old Delaware Way' as a corrupt establishment villain — to energize anti-incumbent sentiment and position Shulli as a change agent. |
Where it ran (delivery by region)
| Texas | 63.9% |
| Florida | 21.0% |
| New Jersey | 6.5% |
| Maryland | 3.8% |
| Delaware | 2.6% |
| Pennsylvania | 1.4% |
| Washington, District of Columbia | 0.7% |
Who saw it (delivery)
| 18-24 · female | 0.1% |
| 45-54 · male | 10.5% |
| 65+ · male | 34.5% |
| 65+ · female | 14.7% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 21.0% |
| 55-64 · female | 5.9% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 2.1% |
| 18-24 · male | 0.5% |
| 35-44 · unknown | 0.0% |
| 35-44 · male | 6.1% |
| 35-44 · female | 1.3% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 2.3% |
| 25-34 · female | 0.5% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.2% |
