Scott Colom For Senate
Scott Colom is the official Democratic nominee to take on Cindy Hyde-Smith
We can beat Cindy Hyde-Smith. Will you join us today?
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| Overall score | 20.0/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 24.3 Β· 4.4 Β· 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 β 999 |
| CPM (β $/1k impr) | USD 90.08 |
| Est. audience size | 1,001 β 5,000 |
| Days live | 17 (2026-03-20 β 2026-04-06) |
| Created | 2026-03-20 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MS β Scott Colom |
| Surfaced by | βsenate:Scott Colomβ |
| Issue | other |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Candidate walking directly toward camera in casual white polo on a sunny street, projecting accessible confidence |
| Tactic | The ad pairs a direct-to-camera walk-and-talk with an explicit naming of the opponent to build urgency and rally-the-base energy around a winnable-race fundraising pitch. |
| Mississippi | 62.9% |
| California | 4.8% |
| New York | 3.8% |
| Michigan | 3.3% |
| Texas | 2.4% |
| Maryland | 2.4% |
| Georgia | 2.4% |
| 18-24 Β· male | 0.5% |
| 25-34 Β· female | 2.9% |
| 25-34 Β· male | 4.3% |
| 35-44 Β· female | 12.4% |
| 35-44 Β· male | 7.1% |
| 35-44 Β· unknown | 0.5% |
| 45-54 Β· female | 5.2% |
| 45-54 Β· male | 6.7% |
| 55-64 Β· female | 9.0% |
| 55-64 Β· male | 5.2% |
| 65+ Β· female | 27.1% |
| 65+ Β· male | 18.1% |
| 65+ Β· unknown | 1.0% |