Pamela Stevenson for Kentucky
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๐ฆ๐ถ๐บ๐ฝ๐น๐ฒ ๐ฆ๐ถ๐ด๐ป ๐๐ฝ ๐ณ๐ผ๐ฟ ๐๐ฒ๐ฎ๐น๐๐ต ๐๐ฎ๐ฟ๐ฒ ๐๐ฒ๐ป๐ฒ๐ณ๐ถ๐๐ Tonight during Governor Beshear's update, people not having health insurance were asked to please sign up for Medicaid. It is only a one page form, and you will receive coverage through June 30th at least. Get covered, Kentucky! https://medicaidpeform.chfs.ky.gov/GenLogEX/Detail.aspx
โ View in Meta Ad Library (the live creative โ image/video/layout)
| Overall score | 29.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 ยท 47.5 ยท 0.3 ยท 68.5 |
| Spend range | <USD 99 |
| Impressions | 5,000 โ 5,999 |
| CPM (โ $/1k impr) | USD 9.0 |
| Est. audience size | 5,001 โ 10,000 |
| Days live | 2 (2020-04-09 โ 2020-04-11) |
| Created | 2020-04-09 |
| Creative variants | 1 body ยท 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY โ Pamela Stevenson |
| Surfaced by | โsenate:Pamela Stevensonโ |
| Issue | healthcare |
| Framing | issue advocacy |
| Message type | awareness |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | Kentucky.gov government website branding lending official credibility to a simple enrollment call-to-action |
| Tactic | The ad leverages a timely gubernatorial announcement to drive urgency around a one-page Medicaid signup, using the official state web domain to build trust and lower barriers to action. |
| Kentucky | 100.0% |
| 35-44 ยท female | 13.5% |
| 45-54 ยท female | 15.2% |
| 25-34 ยท female | 8.7% |
| 45-54 ยท male | 5.3% |
| 55-64 ยท female | 18.6% |
| 55-64 ยท male | 6.8% |
| 35-44 ยท male | 4.1% |
| 65+ ยท female | 16.0% |
| 18-24 ยท female | 2.2% |
| 25-34 ยท male | 2.9% |
| 65+ ยท male | 5.9% |
| 18-24 ยท male | 0.7% |
| 45-54 ยท unknown | 0.2% |
| 25-34 ยท unknown | 0.1% |
| 18-24 ยท unknown | 0.1% |
| 55-64 ยท unknown | 0.1% |