๐Ÿ“Œ The Swipe File

political ad inspiration ยท sourced from Meta Ad Library ๐Ÿ“Š Analytics โš– Compare ๐Ÿ“„ Playbook ๐Ÿ”‘ Access
โ† back to library

State Representative Pamela Stevenson US Inactive

Pamela Stevenson for Kentucky

ad creative

GenLog - Detail page

This application is a configerable logging system.

Ad copy

๐—ฆ๐—ถ๐—บ๐—ฝ๐—น๐—ฒ ๐—ฆ๐—ถ๐—ด๐—ป ๐˜‚๐—ฝ ๐—ณ๐—ผ๐—ฟ ๐—›๐—ฒ๐—ฎ๐—น๐˜๐—ต ๐—–๐—ฎ๐—ฟ๐—ฒ ๐—•๐—ฒ๐—ป๐—ฒ๐—ณ๐—ถ๐˜๐˜€ Tonight during Governor Beshear's update, people not having health insurance were asked to please sign up for Medicaid. It is only a one page form, and you will receive coverage through June 30th at least. Get covered, Kentucky! https://medicaidpeform.chfs.ky.gov/GenLogEX/Detail.aspx

โ†— View in Meta Ad Library (the live creative โ€” image/video/layout)

Performance proxies

Overall score29.1/100
Spend / Reach / Long. / Eff.0.0 ยท 47.5 ยท 0.3 ยท 68.5
Spend range<USD 99
Impressions5,000 โ€“ 5,999
CPM (โ‰ˆ $/1k impr)USD 9.0
Est. audience size5,001 โ€“ 10,000
Days live2 (2020-04-09 โ†’ 2020-04-11)
Created2020-04-09
Creative variants1 body ยท 1 headline
Platformsfacebook, instagram
Languagesen
CandidateKY โ€” Pamela Stevenson
Surfaced byโ€œsenate:Pamela Stevensonโ€

๐Ÿง  AI analysis

Issuehealthcare
Framingissue advocacy
Message typeawareness
Emotional appealurgency
Production tierdiy amateur
Who picturednone
Symbolsnone
Call to actionlearn more
Standout elementKentucky.gov government website branding lending official credibility to a simple enrollment call-to-action
TacticThe ad leverages a timely gubernatorial announcement to drive urgency around a one-page Medicaid signup, using the official state web domain to build trust and lower barriers to action.

Where it ran (delivery by region)

Kentucky100.0%

Who saw it (delivery)

35-44 ยท female 13.5%
45-54 ยท female 15.2%
25-34 ยท female 8.7%
45-54 ยท male 5.3%
55-64 ยท female 18.6%
55-64 ยท male 6.8%
35-44 ยท male 4.1%
65+ ยท female 16.0%
18-24 ยท female 2.2%
25-34 ยท male 2.9%
65+ ยท male 5.9%
18-24 ยท male 0.7%
45-54 ยท unknown 0.2%
25-34 ยท unknown 0.1%
18-24 ยท unknown 0.1%
55-64 ยท unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Raja for Congress
IL โ€” S Krishnamoorthi 219d live
Sherrod Brown
OH โ€” Sherrod Brown 54d live
Roy Cooper
NC โ€” Roy Cooper 23d live
Amy McGrath
KY โ€” Amy Mcgrath 27d live
Amy McGrath
KY โ€” Amy Mcgrath 12d live
Hallie Shoffner
AR โ€” Hallie Shoffner 9d live
Jeff Merkley
OR โ€” Jeff Merkley 257d live
Jon Ossoff
GA โ€” Jon Ossoff 27d live