📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Raja for Congress US Inactive

FRIENDS OF RAJA FOR CONGRESS

ad creative

QUICKLY -- SIGN THE PETITION

1,000 SIGNATURES NEEDED BEFORE MIDNIGHT.

Ad copy

I’ll be blunt. I need 1,000 anti-Trump responses on my poll before midnight. Tell me: Do you approve of President Trump?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score50.4/100
Spend / Reach / Long. / Eff.47.8 · 76.3 · 20.9 · 56.5
Spend rangeUSD 4,000–4,499
Impressions90,000 – 99,999
CPM (≈ $/1k impr)USD 44.73
Est. audience size
Days live77 (2020-07-29 → 2020-10-14)
Created2020-07-29
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIL — S Krishnamoorthi
Surfaced by“senate:S Krishnamoorthi”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actionsign petition
Standout elementDramatically red-lit close-up of Trump bathed in ominous crimson light with a bold red 'NO' button overlaid
TacticClassic list-building tactic using a fake urgency deadline ('before midnight') and a loaded poll question to harvest email opt-ins from anti-Trump sentiment while framing disapproval as a petition signature.

Where it ran (delivery by region)

California16.5%
New York7.0%
Texas7.0%
Florida5.4%
Ohio4.1%
Illinois4.0%
Pennsylvania3.3%

Who saw it (delivery)

18-24 · unknown 0.0%
65+ · male 14.1%
25-34 · unknown 0.0%
35-44 · unknown 0.1%
18-24 · female 0.4%
55-64 · unknown 0.2%
45-54 · male 4.4%
55-64 · male 8.8%
65+ · female 37.4%
18-24 · male 0.5%
55-64 · female 18.4%
35-44 · female 2.8%
25-34 · male 1.6%
35-44 · male 2.2%
45-54 · female 6.7%
25-34 · female 1.7%
65+ · unknown 0.5%
45-54 · unknown 0.1%

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