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Dan Osborn US Inactive

OSBORN FOR SENATE

ad creative

I'm used to people not believing in me

Last year, I ran against Republican Deb Fischer, and with your help, we got 47% of the vote in one of the closest Senate races in the country.

Ad copy

I’m Dan Osborn, the blue-collar mechanic and former union president running for U.S. Senate here in Nebraska against billionaire Republican Pete Ricketts. I’m used to people underestimating me. It’s been happening my whole life. When Kellogg’s tried to cut our pay and benefits at the cereal plant where I worked, we walked out. The company never expected we’d strike for 11 weeks through the bitter cold. But we did. And we won a fair contract and saved 500 good-paying union jobs. After I was fired for leading the strike, I decided to run for Senate against Republican Deb Fischer. None of the pundits and so-called experts thought I had any chance. But we got 47% of the vote. Ours was one of the closest Senate races in the entire country last year. And now, I’m running for Senate again, this time against Republican Pete Ricketts – a literal billionaire. I’ve been told by more than a few people that I’m nuts. How could I possibly take on someone with unlimited funds and expect to win? But the first poll already shows we’re tied: 46% to 45%. I’m running again for the U.S. Senate to flip this seat for working class people, because I am sick and tired of the billionaires and corporations screwing over families like mine and getting away with it. They may think they can buy every Senate seat and write the laws to make themselves even richer. But ours is a movement, and we are just getting started. I’m not a billionaire. I can’t write my campaign a million-dollar check any time I want to. Instead, I’m funding my campaign entirely with donations from grassroots donors like you. We can defeat billionaire Republican Pete Ricketts and flip Nebraska’s Senate. But the only way I’ll be able to fight back against the attacks and win is if grassroots donors like you chip in right now to my campaign: Please, will you make a monthly donation right now to my campaign for U.S. Senate against Republican Pete Ricketts here in Nebraska? I’m not taking money from corporate PACs, so no amount is too small. There is so much at stake right now in our country. I am ready to go to Washington and give these billionaires hell. But I am counting on your donation now to help me win. We can flip this Senate seat – but we can only do it together. Thank you, Dan Osborn

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Performance proxies

Overall score54.2/100
Spend / Reach / Long. / Eff.63.0 · 83.1 · 19.6 · 51.0
Spend rangeUSD 15,000–19,999
Impressions175,000 – 199,999
CPM (≈ $/1k impr)USD 93.33
Est. audience size
Days live72 (2025-07-08 → 2025-09-18)
Created2025-07-08
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateNE — Dan Osborn
Surfaced by“senate:Dan Osborn”

🧠 AI analysis

Issuejobs labor
Framingpositive candidate
Message typefundraising
Emotional appealempathy
Production tierprofessional
Who picturedworkers labor
Symbolsus flag, factory industry
Call to actiondonate
Standout elementWeathered blue-collar candidate in denim jacket with American flag softly lit behind him in an industrial setting
TacticThe ad uses an underdog narrative and authentic labor biography to build trust and emotional resonance with working-class voters while drawing a sharp class contrast against billionaire opponent Pete Ricketts to drive donations.

Where it ran (delivery by region)

California10.5%
Nebraska10.0%
New York5.1%
Texas4.4%
Washington4.0%
Florida3.9%
Colorado3.7%

Who saw it (delivery)

18-24 · female 0.1%
45-54 · male 3.0%
65+ · male 24.4%
65+ · female 38.5%
55-64 · unknown 0.3%
55-64 · male 8.0%
55-64 · female 12.8%
45-54 · unknown 0.1%
45-54 · female 4.8%
18-24 · male 0.2%
35-44 · unknown 0.1%
35-44 · male 2.1%
35-44 · female 2.5%
25-34 · unknown 0.1%
25-34 · male 1.1%
25-34 · female 1.0%
18-24 · unknown 0.0%
65+ · unknown 0.8%

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