ANDREW SCOTT SMITH FOR CONGRESS
It's time to do what Border-Hating-Bennie won't and PROTECT the American people! Let's close our southern border and secure our nation by voting for me on March 12th and November 5th #ByeByeBennie #AndrewScottSmith
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| Overall score | 23.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 34.4 Β· 0.0 Β· 58.7 |
| Spend range | <USD 99 |
| Impressions | 1,000 β 1,999 |
| CPM (β $/1k impr) | USD 33.01 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 1 (2024-03-02 β 2024-03-03) |
| Created | 2024-03-02 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MS β Andrew Smith |
| Surfaced by | βsenate:Andrew Smithβ |
| Issue | immigration |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | border |
| Call to action | vote |
| Standout element | candidate walking along a chain-link border fence in what appears to be a southern border town |
| Tactic | The ad uses a derogatory nickname 'Border-Hating-Bennie' to contrast the candidate's tough border stance against the incumbent, using fear and urgency to drive votes on two specific election dates. |
| Mississippi | 81.4% |
| Louisiana | 18.6% |
| 65+ Β· unknown | 0.1% |
| 25-34 Β· female | 0.5% |
| 35-44 Β· female | 0.7% |
| 18-24 Β· female | 0.6% |
| 35-44 Β· male | 5.1% |
| 55-64 Β· female | 8.6% |
| 45-54 Β· female | 2.7% |
| 65+ Β· male | 27.4% |
| 45-54 Β· male | 10.3% |
| 55-64 Β· male | 22.4% |
| 65+ Β· female | 19.6% |
| 18-24 Β· male | 0.7% |
| 25-34 Β· male | 1.0% |
| 55-64 Β· unknown | 0.2% |