David Williams for Virginia US Inactive
WILLIAMS FOR SENATE 2026
Parents Decide
Ad copy
Parents should decide, not bureaucrats. David Williams will defend your right to guide your child’s education.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 23.6/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 34.4 · 1.1 · 58.7 |
| Spend range | <USD 99 |
| Impressions | 1,000 – 1,999 |
| CPM (≈ $/1k impr) | USD 33.01 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 5 (2026-02-20 → 2026-02-25) |
| Created | 2026-02-20 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | VA — David Williams |
| Surfaced by | “senate:David Williams” |
🧠 AI analysis
| Issue | education |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | family children |
| Symbols | family |
| Call to action | sign petition |
| Standout element | Mother and young child walking hand-in-hand viewed from behind, paired with bold red 'YOU DO!' contrast text against dark blue background |
| Tactic | The ad uses classic parental rights framing — pitting faceless government bureaucrats against relatable parent-child imagery — to trigger protective instincts and drive emotional identification with the candidate's anti-government message. |
Where it ran (delivery by region)
| Virginia | 100.0% |
Who saw it (delivery)
| 35-44 · female | 2.3% |
| 35-44 · male | 2.1% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 7.3% |
| 45-54 · male | 5.2% |
| 55-64 · female | 17.4% |
| 55-64 · male | 12.4% |
| 65+ · female | 31.9% |
| 65+ · male | 20.7% |
| 65+ · unknown | 0.6% |
