Reilly Neill for U.S. Senate US Inactive
REILLY FOR MONTANA
Ad copy
Daines abandoned his run for U.S. Senate. He never shows up for #Montana. I do. #ReillyforMontana
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 31.5/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 53.0 · 0.6 · 72.5 |
| Spend range | <USD 99 |
| Impressions | 9,000 – 9,999 |
| CPM (≈ $/1k impr) | USD 5.21 |
| Est. audience size | — |
| Days live | 3 (2026-03-23 → 2026-03-26) |
| Created | 2026-03-23 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MT — Reilly Neill |
| Surfaced by | “senate:Reilly Neill” |
🧠 AI analysis
| Issue | candidate character bio |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Selfie-style direct-to-camera video frame in denim jacket projecting authentic everyman presence |
| Tactic | The DIY selfie aesthetic deliberately signals authenticity and accessibility while the copy uses a sharp contrast attack — 'He never shows up. I do' — to make Daines look like an abandoner and Neill the committed alternative. |
Where it ran (delivery by region)
| California | 45.9% |
| Montana | 15.4% |
| New York | 13.7% |
| Virginia | 12.8% |
| Maryland | 7.8% |
| Washington, District of Columbia | 1.3% |
| West Virginia | 1.1% |
Who saw it (delivery)
| 18-24 · female | 0.9% |
| 25-34 · female | 3.0% |
| 35-44 · female | 6.2% |
| 45-54 · female | 13.1% |
| 55-64 · female | 30.3% |
| 65+ · female | 46.5% |
