Brian Bengs for Senate
In 1996, South Dakota John Thune said he supported term limits. 26 years later, Washington John Thune is running to spend 30 years in elected office.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 37.9/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 61.7 · 3.6 · 62.5 |
| Spend range | USD 400–499 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 19.98 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 14 (2022-10-25 → 2022-11-08) |
| Created | 2022-10-25 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | SD — Brian Bengs |
| Surfaced by | “senate:Brian Bengs” |
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content removal notice obscuring the actual ad creative |
| Tactic | The ad leverages a hypocrisy contrast attack — juxtaposing Thune's 1996 pro-term-limits stance with his 30-year career — but is rendered invisible by a platform disclaimer violation, making the removal notice itself the unintended focal point. |
| South Dakota | 99.8% |
| Nebraska | 0.1% |
| Iowa | 0.0% |
| Minnesota | 0.0% |
| Unknown | 0.0% |
| 18-24 · unknown | 0.1% |
| 25-34 · female | 7.3% |
| 25-34 · unknown | 0.2% |
| 55-64 · male | 7.6% |
| 45-54 · female | 9.5% |
| 35-44 · male | 8.0% |
| 25-34 · male | 6.4% |
| 45-54 · male | 6.5% |
| 18-24 · female | 3.0% |
| 55-64 · unknown | 0.1% |
| 35-44 · female | 9.8% |
| 65+ · male | 9.6% |
| 65+ · female | 17.6% |
| 55-64 · female | 11.7% |
| 18-24 · male | 2.0% |
| 65+ · unknown | 0.2% |
| 45-54 · unknown | 0.0% |
| 35-44 · unknown | 0.1% |