FRIENDS OF SHERROD BROWN
“Sherrod Brown passed a law protecting our jobs, because he’s always fighting for Ohio.” – Ferris, steelworker from Cleveland
“Sherrod Brown passed a law protecting our jobs, because he’s always fighting for Ohio.” – Ferris, steelworker from Cleveland
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 56.0/100 |
| Spend / Reach / Long. / Eff. | 52.4 · 97.1 · 5.8 · 68.7 |
| Spend range | USD 6,000–6,999 |
| Impressions | 700,000 – 799,999 |
| CPM (≈ $/1k impr) | USD 8.67 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 22 (2024-02-05 → 2024-02-27) |
| Created | 2024-02-05 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | OH — Sherrod Brown |
| Surfaced by | “senate:Sherrod Brown” |
| Issue | jobs labor |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | workers labor |
| Symbols | factory industry |
| Call to action | learn more |
| Standout element | Steelworker in yellow hard hat and orange safety gear serving as authentic working-class testimonial face |
| Tactic | The ad deploys a real constituent testimonial backed by a newspaper citation to lend grassroots authenticity and third-party credibility to Brown's legislative record on domestic manufacturing. |
| Ohio | 100.0% |
| Unknown | 0.0% |
| 55-64 · unknown | 0.1% |
| 25-34 · female | 14.3% |
| 35-44 · unknown | 0.1% |
| 18-24 · unknown | 0.1% |
| 55-64 · male | 5.1% |
| 65+ · male | 8.3% |
| 45-54 · male | 4.6% |
| 55-64 · female | 7.6% |
| 45-54 · female | 5.6% |
| 25-34 · unknown | 0.1% |
| 35-44 · female | 8.9% |
| 65+ · female | 13.5% |
| 25-34 · male | 12.8% |
| 35-44 · male | 8.0% |
| 18-24 · male | 4.3% |
| 18-24 · female | 6.2% |
| 65+ · unknown | 0.1% |
| 45-54 · unknown | 0.1% |