πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Scott Colom For Senate US ● Active

Scott Colom For Senate

ad creative

Support Scott Colom

Support Scott Colom

Donate via ActBlue

Donate via ActBlue

Ad copy

Cindy Hyde-Smith blocked Scott Colom from a federal judgeship. Now he's running for her Senate seat. I'm with him. Chip in $10?
Cindy Hyde-Smith blocked Scott Colom from a federal judgeship. Now he's running for her Senate seat. I'm with him. Chip in $10?

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score32.9/100
Spend / Reach / Long. / Eff.17.4 Β· 51.9 Β· 2.5 Β· 59.6
Spend rangeUSD 200–299
Impressions8,000 – 8,999
CPM (β‰ˆ $/1k impr)USD 29.35
Est. audience size100,001 – 500,000
Days live10 (2026-06-18 β†’ active)
Created2026-06-18
Creative variants2 body Β· 2 headline
Platformsfacebook, instagram
Languagesen
CandidateMS β€” Scott Colom
Surfaced byβ€œsenate:Scott Colom”

🧠 AI analysis

Issuecandidate character bio
Framingcontrast comparison
Message typefundraising
Emotional appealempathy
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementCandidate speaking directly to camera in a suit with the punchy underdog phrase 'I need a new friend' overlaid mid-frame
TacticThe ad weaponizes personal grievance β€” Hyde-Smith blocking Colom's judgeship β€” as a fundraising hook, framing his Senate run as poetic revenge and inviting donors into a personal alliance narrative.

Where it ran (delivery by region)

Mississippi100.0%

Who saw it (delivery)

18-24 Β· female 1.0%
45-54 Β· male 6.0%
65+ Β· male 13.0%
65+ Β· female 25.5%
55-64 Β· unknown 0.2%
55-64 Β· male 7.2%
55-64 Β· female 13.9%
45-54 Β· unknown 0.2%
45-54 Β· female 9.2%
18-24 Β· male 2.6%
35-44 Β· unknown 0.2%
35-44 Β· male 5.0%
35-44 Β· female 7.4%
25-34 Β· unknown 0.2%
25-34 Β· male 3.7%
25-34 Β· female 4.2%
18-24 Β· unknown 0.2%
65+ Β· unknown 0.4%

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