ROBIN KELLY FOR SENATE
This chart says everything you need to know about this race. β I signed Block the Bombs. My opponents didn't. β I called it a genocide. My opponents didn't. β I refuse AIPAC money. My opponents don't. β I wrote articles of impeachment against Kristi Noem. My opponents didn't. I'm not beholden to special interests. I work for you. The choice is clear. We're less than a month from the primary. Chip in $10 to help me win at RobinForSenate.com. People over politics. Always.
This chart says everything you need to know about this race. β I signed Block the Bombs. My opponents didn't. β I called it a genocide. My opponents didn't. β I refuse AIPAC money. My opponents don't. β I wrote articles of impeachment against Kristi Noem. My opponents didn't. I'm not beholden to special interests. I work for you. The choice is clear. We're less than a month from the primary. Chip in $10 to help me win at RobinForSenate.com. People over politics. Always.
This chart says everything you need to know about this race. β I signed Block the Bombs. My opponents didn't. β I called it a genocide. My opponents didn't. β I refuse AIPAC money. My opponents don't. β I wrote articles of impeachment against Kristi Noem. My opponents didn't. I'm not beholden to special interests. I work for you. The choice is clear. We're less than a month from the primary. Chip in $10 to help me win at RobinForSenate.com. People over politics. Always.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 23.4/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 34.4 Β· 0.3 Β· 58.7 |
| Spend range | <USD 99 |
| Impressions | 1,000 β 1,999 |
| CPM (β $/1k impr) | USD 33.01 |
| Est. audience size | β |
| Days live | 2 (2026-03-05 β 2026-03-07) |
| Created | 2026-03-05 |
| Creative variants | 3 body Β· 3 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL β Robin Kelly |
| Surfaced by | βsenate:Robin Kellyβ |
| Issue | foreign policy defense |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | none |
| Call to action | donate |
| Standout element | Candidate comparison scorecard with green checkmarks for Robin and red X's for both opponents on Gaza/AIPAC issues |
| Tactic | The ad uses a visual scorecard contrast tactic to frame Kelly as the only principled progressive on Gaza and foreign policy, leveraging anti-AIPAC sentiment to differentiate her from primary opponents and drive donations. |
| Illinois | 100.0% |
| 18-24 Β· female | 2.1% |
| 45-54 Β· male | 6.4% |
| 65+ Β· male | 13.4% |
| 65+ Β· female | 15.5% |
| 55-64 Β· unknown | 0.3% |
| 55-64 Β· male | 6.8% |
| 55-64 Β· female | 7.1% |
| 45-54 Β· unknown | 0.3% |
| 45-54 Β· female | 6.7% |
| 18-24 Β· male | 4.7% |
| 35-44 Β· unknown | 0.6% |
| 35-44 Β· male | 10.3% |
| 35-44 Β· female | 6.9% |
| 25-34 Β· unknown | 0.8% |
| 25-34 Β· male | 11.7% |
| 25-34 Β· female | 5.7% |
| 18-24 Β· unknown | 0.5% |
| 65+ Β· unknown | 0.4% |