KANSANS FOR MARSHALL
If Dr. Marshall cared for you, let us know. We'd love to share your story.
Countless Kansas women know Dr. Roger Marshall is a compassionate, pro-life physician who has taken care of them and their babies. Now, dark money groups from Washington are attacking him with lies and dirty smears. If Dr. Marshall cared for you, let us know. We'd love to hear your stories and share them with Kansas.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 44.7/100 |
| Spend / Reach / Long. / Eff. | 25.8 Β· 72.4 Β· 11.8 Β· 68.9 |
| Spend range | USD 500β599 |
| Impressions | 60,000 β 69,999 |
| CPM (β $/1k impr) | USD 8.45 |
| Est. audience size | β |
| Days live | 44 (2020-03-17 β 2020-04-30) |
| Created | 2020-03-17 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KS β Roger Marshall |
| Surfaced by | βsenate:KS β Roger Marshallβ |
| Issue | abortion |
| Framing | positive candidate |
| Message type | list building survey |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | candidate, medical |
| Symbols | family, healthcare |
| Call to action | survey poll |
| Standout element | Candidate in scrubs cradling two newborn babies, reinforcing pro-life physician identity |
| Tactic | Inoculation tactic β pre-empts attack ads by framing opponent criticism as 'dark money lies' while using patient story-collection as both list-building and social proof of compassionate care. |
| Kansas | 100.0% |
| 65+ Β· female | 22.9% |
| 25-34 Β· female | 17.9% |
| 45-54 Β· female | 15.2% |
| 55-64 Β· female | 19.4% |
| 35-44 Β· female | 16.6% |
| 18-24 Β· female | 8.1% |