📌 The Swipe File

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Mike Rounds US Inactive

ROUNDS FOR SENATE

ad creative

Tell Schumer: NO Impeachment

SIGN THE PETITION >>>

Ad copy

D.C. Democrats have wanted to impeach the president since the day he was elected – and now they’re trying to undo the result of the 2016 election.. Sign if you agree it must come to an END!

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score35.4/100
Spend / Reach / Long. / Eff.11.9 · 55.8 · 7.4 · 66.3
Spend rangeUSD 100–199
Impressions10,000 – 14,999
CPM (≈ $/1k impr)USD 11.96
Est. audience size
Days live28 (2019-12-18 → 2020-01-15)
Created2019-12-18
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateSD — Mike Rounds
Surfaced by“senate:Mike Rounds”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actionsign petition
Standout elementTrio of desaturated opponent portraits (Pelosi, Schumer, AOC) looming menacingly above bold red 'NO' text
TacticClassic enemy-framing petition bait that uses recognizable Democratic faces as villains to drive list-building sign-ups by stoking anti-impeachment outrage.

Where it ran (delivery by region)

South Dakota100.0%

Who saw it (delivery)

25-34 · unknown 0.0%
35-44 · male 5.2%
18-24 · male 0.5%
35-44 · female 2.4%
45-54 · female 6.2%
45-54 · male 11.7%
55-64 · female 15.4%
65+ · female 18.4%
65+ · male 17.2%
25-34 · female 0.7%
55-64 · male 19.3%
18-24 · female 0.3%
35-44 · unknown 0.1%
65+ · unknown 0.3%
55-64 · unknown 0.3%
45-54 · unknown 0.1%
25-34 · male 2.0%

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