πŸ“Œ The Swipe File

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Bryce Reeves US Inactive

Friends of Bryce Reeves

ad creative

Endorse Senator Reeves!

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Ad copy

As a Christian, Conservative, and a father I understand how important life is at all stages. That is why whether it is overhauling our Foster Care System to protect our most vulnerable youth, or carrying legislation codifying life at conception, I will stand up to protect the lives of all Virginians throughout our great Commonwealth. On MAY 6TH come out and support the ONLY candidate that has been vocal about standing up for the unborn.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score37.8/100
Spend / Reach / Long. / Eff.11.9 Β· 65.4 Β· 0.3 Β· 73.5
Spend rangeUSD 100–199
Impressions30,000 – 34,999
CPM (β‰ˆ $/1k impr)USD 4.6
Est. audience sizeβ€”
Days live2 (2023-04-29 β†’ 2023-05-01)
Created2023-04-28
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesβ€”
CandidateVA β€” Bryce Reeves
Surfaced byβ€œsenate:Bryce Reeves”

🧠 AI analysis

Issueabortion
Framingpositive candidate
Message typepersuasion
Emotional appealempathy
Production tiersemi pro
Who picturednone
Symbolsfamily, healthcare
Call to actionsign petition
Standout elementBold 'PRO-Life' typography over a soft close-up photo of a newborn baby's feet, creating an emotional visual anchor
TacticThe ad leverages a universally tender image of infant feet to emotionally reinforce an anti-abortion legislative record, pairing visceral imagery with specific bill citations (SB 1339, SB 1284) to project both heart and credibility.

Where it ran (delivery by region)

California12.4%
Florida10.8%
New York9.3%
Texas7.5%
Georgia6.1%
New Jersey5.4%
Pennsylvania5.1%

Who saw it (delivery)

45-54 Β· unknown 0.0%
65+ Β· female 1.0%
65+ Β· male 1.0%
55-64 Β· male 0.5%
25-34 Β· female 39.7%
55-64 Β· female 0.6%
25-34 Β· male 28.7%
35-44 Β· male 10.2%
35-44 Β· female 14.5%
45-54 Β· male 1.5%
45-54 Β· female 2.0%
25-34 Β· unknown 0.2%
65+ Β· unknown 0.0%
35-44 Β· unknown 0.1%

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