John Deaton for US Senate US Inactive
JOHN DEATON FOR SENATE INC.
Ad copy
Before the debate stage is even set, one thing is clear: I’m ready. Seth Moulton said yes. Ed Markey still hasn’t answered. I’ll debate any day, any place, anywhere because Massachusetts deserves leaders willing to stand in front of the people, answer tough questions, and defend their record. Let’s take this across the Commonwealth and let voters see who’s really ready.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 41.9/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 72.4 · 1.9 · 72.3 |
| Spend range | USD 300–399 |
| Impressions | 60,000 – 69,999 |
| CPM (≈ $/1k impr) | USD 5.38 |
| Est. audience size | — |
| Days live | 8 (2026-05-26 → 2026-06-03) |
| Created | 2026-05-26 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | us flag |
| Call to action | none |
| Standout element | Red pill-shaped 'Moulton.' label stamped over an unflattering downward-looking photo of Seth Moulton, juxtaposed with the Deaton campaign logo below |
| Tactic | The ad uses a contrast/accountability tactic — showing Moulton looking evasive while framing Markey's silence on debates as cowardice, positioning Deaton as the bold challenger ready to be accountable. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
Who saw it (delivery)
| 25-34 · female | 0.6% |
| 25-34 · male | 11.3% |
| 25-34 · unknown | 0.1% |
| 35-44 · female | 1.0% |
| 35-44 · male | 13.7% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 1.5% |
| 45-54 · male | 16.1% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 3.7% |
| 55-64 · male | 24.5% |
| 55-64 · unknown | 0.2% |
| 65+ · female | 6.1% |
| 65+ · male | 20.8% |
| 65+ · unknown | 0.2% |
