📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Seth Bodnar US Inactive

SETH BODNAR FOR MONTANA

ad creative

Donate Now

Seth Bodnar is a Green Beret, business leader, and former president of the University of Montana running for the U.S. Senate to be an independent voice for Montana. Seth is guided by a lifelong commitment to duty, honor, and country.

Ad copy

Hey, real quick. I just launched my campaign for U.S. Senate against Steve Daines, and our momentum is already incredible. Folks are fired up and ready to beat do-nothing politicians like Steve Daines, who focus all their energy on dividing us while they screw over working people. If you’re as tired of politics as usual as I am, then help us keep building this thing — because together, we can beat Steve Daines and send a message to the entire country. Please, pitch in a few bucks today. Thank you.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score26.9/100
Spend / Reach / Long. / Eff.17.4 · 39.6 · 0.3 · 50.5
Spend rangeUSD 200–299
Impressions2,000 – 2,999
CPM (≈ $/1k impr)USD 99.82
Est. audience size
Days live2 (2026-03-04 → 2026-03-06)
Created2026-03-04
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMT — Seth Bodnar
Surfaced by“senate:Seth Bodnar”

🧠 AI analysis

Issuecandidate character bio
Framingcontrast comparison
Message typefundraising
Emotional appealanger
Production tierdiy amateur
Who picturedcandidate
Symbolsfarm rural
Call to actiondonate
Standout elementSelfie-style outdoor video shot against Montana woodland, projecting authentic grassroots authenticity
TacticThe ad uses a raw, unpolished selfie-video format to signal authenticity and contrast the candidate's everyman image against a named 'do-nothing' incumbent, pairing populist anger with a direct donate ask.

Where it ran (delivery by region)

Montana37.2%
California9.6%
Washington5.2%
Colorado4.7%
Idaho4.0%
Oregon3.6%
Arizona3.6%

Who saw it (delivery)

18-24 · female 0.2%
45-54 · male 5.0%
65+ · male 24.7%
65+ · female 31.4%
55-64 · unknown 0.1%
55-64 · male 9.5%
55-64 · female 11.5%
45-54 · unknown 0.1%
45-54 · female 5.4%
18-24 · male 0.6%
35-44 · unknown 0.1%
35-44 · male 3.7%
35-44 · female 3.3%
25-34 · unknown 0.1%
25-34 · male 2.2%
25-34 · female 1.4%
65+ · unknown 0.6%

Similar ads (same issue, matching framing or emotional appeal)

Amy McGrath
KY — Amy Mcgrath 112d live
Graham Platner
ME — Graham Platner 31d live
Julia Letlow
LA — Julia Letlow 23d live
Amy McGrath
KY — Amy Mcgrath 17d live
John Deaton for US Senate
MA — John Deaton 14d live
Dan Osborn for Senate
NE — Dan Osborn 8d live
Dan Osborn for Senate
NE — Dan Osborn 10d live
Amy McGrath
KY — Amy Mcgrath 6d live