Steve Marshall For Alabama
Follow if you won't tolerate vaccine mandates!
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 37.2/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 61.7 · 3.0 · 66.9 |
| Spend range | USD 200–299 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 11.09 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 12 (2021-11-10 → 2021-11-22) |
| Created | 2021-11-10 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
| Issue | healthcare |
| Framing | issue advocacy |
| Message type | awareness |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | bold red 'FIGHT THE FLIGHT VACCINE MANDATE' headline dominating the graphic |
| Tactic | Uses confrontational language and a rallying cry to mobilize anti-mandate sentiment and grow a follower base around a hot-button issue. |
| Alabama | 100.0% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 6.3% |
| 18-24 · unknown | 0.0% |
| 18-24 · female | 0.2% |
| 45-54 · unknown | 0.2% |
| 25-34 · female | 2.3% |
| 18-24 · male | 0.4% |
| 65+ · male | 6.2% |
| 55-64 · female | 21.4% |
| 65+ · unknown | 0.1% |
| 65+ · female | 16.5% |
| 45-54 · male | 10.8% |
| 55-64 · male | 11.4% |
| 35-44 · female | 7.2% |
| 45-54 · female | 14.6% |
| 25-34 · male | 2.3% |
| 55-64 · unknown | 0.2% |
| 25-34 · unknown | 0.0% |