πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Dr. Robin Kelly US Inactive

ROBIN KELLY FOR SENATE

ad creative

The Choice Is Clear

The Choice Is Clear

BREAKING: Trump Fired Kristi Noem

Ad copy

BREAKING: Trump just fired Kristi Noem. I filed articles of impeachment. I led the charge. Nearly 200 members of Congress backed me. House Leadership told Trump: Fire her, or we will impeach her. Trump blinked. We won. This is what accountability looks like. But the fight isn't over β€” chip in to help me bring this fight to the Senate at RobinForSenate.com. People over politics. Always.
BREAKING: Trump just fired Kristi Noem. I filed articles of impeachment. I led the charge. Nearly 200 members of Congress backed me. House Leadership told Trump: Fire her, or we will impeach her. Trump blinked. We won. This is what accountability looks like. But the fight isn't over β€” chip in to help me bring this fight to the Senate at RobinForSenate.com. People over politics. Always.
BREAKING: Trump just fired Kristi Noem. I filed articles of impeachment. I led the charge. Nearly 200 members of Congress backed me. House Leadership told Trump: Fire her, or we will impeach her. Trump blinked. We won. This is what accountability looks like. But the fight isn't over β€” chip in to help me bring this fight to the Senate at RobinForSenate.com. People over politics. Always.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score18.9/100
Spend / Reach / Long. / Eff.0.0 Β· 24.3 Β· 0.0 Β· 51.2
Spend range<USD 99
Impressions100 – 999
CPM (β‰ˆ $/1k impr)USD 90.08
Est. audience sizeβ€”
Days live1 (2026-03-05 β†’ 2026-03-06)
Created2026-03-05
Creative variants3 body Β· 3 headline
Platformsfacebook, instagram
Languagesen
CandidateIL β€” Robin Kelly
Surfaced byβ€œsenate:Robin Kelly”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typefundraising
Emotional appealanger
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actiondonate
Standout elementBold red 'FIRED' stamp overlaid on a dark, desaturated photo of Kristi Noem
TacticUses a breaking-news urgency hook and a victory narrative to convert political momentum into donations, framing Kelly as the decisive fighter who forced accountability.

Where it ran (delivery by region)

Illinois100.0%

Who saw it (delivery)

18-24 Β· male 0.7%
25-34 Β· female 1.4%
25-34 Β· male 2.1%
35-44 Β· female 2.5%
35-44 Β· male 2.9%
45-54 Β· female 5.4%
45-54 Β· male 3.2%
55-64 Β· female 13.2%
55-64 Β· male 7.9%
55-64 Β· unknown 0.7%
65+ Β· female 39.6%
65+ Β· male 18.2%
65+ Β· unknown 2.1%

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