📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Zach Wahls US Inactive

WAHLS FOR IOWA

ad creative

Ashley Hinson is worse than Marjorie Taylor Greene

Zach Wahls is standing up for common sense and integrity. Add your name to join his campaign.

Ad copy

Marjorie Taylor Greene makes noise, but Ashley Hinson does the damage. She votes like an extremist, just without the spotlight. She turns her back on the values Iowa stands for: honesty, hard work, and decency. It’s time for leadership that actually represents Iowa. Join Zach Wahls today.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score32.4/100
Spend / Reach / Long. / Eff.23.7 · 50.6 · 1.1 · 54.3
Spend rangeUSD 400–499
Impressions7,000 – 7,999
CPM (≈ $/1k impr)USD 59.94
Est. audience size
Days live5 (2025-10-29 → 2025-11-03)
Created2025-10-29
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIA — Zach Wahls
Surfaced by“senate:Zach Wahls”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actionsign petition
Standout elementSplit-screen torn-paper design pairing Ashley Hinson with Marjorie Taylor Greene in bold orange/red tones to visually brand Hinson as an extremist
TacticThe ad deploys a guilt-by-association attack, arguing the more dangerous threat is the quiet enabler rather than the loud provocateur, using stark high-contrast imagery to make the comparison visceral and memorable.

Where it ran (delivery by region)

Iowa66.6%
California3.9%
Illinois2.7%
New York2.0%
Texas1.6%
Minnesota1.6%
Florida1.5%

Who saw it (delivery)

18-24 · female 0.2%
45-54 · male 3.6%
65+ · male 21.4%
65+ · female 33.9%
55-64 · unknown 0.2%
55-64 · male 6.4%
55-64 · female 13.6%
45-54 · unknown 0.2%
45-54 · female 7.8%
18-24 · male 0.3%
35-44 · unknown 0.2%
35-44 · male 2.9%
35-44 · female 5.0%
25-34 · unknown 0.2%
25-34 · male 1.3%
25-34 · female 2.1%
65+ · unknown 0.6%

Similar ads (same issue, matching framing or emotional appeal)

Jon Ossoff
GA — Jon Ossoff 24d live
Dan Osborn for Senate
NE — Dan Osborn 50d live
James Talarico
TX — James Talarico 24d live
Amy McGrath
KY — Amy Mcgrath 112d live
Josh Weil - Florida Progressive Democrat
FL — Joshua Weil 52d live
Lindsey Graham
SC — Lindsey Graham 41d live
James Talarico
TX — James Talarico 5d live
James Talarico
TX — James Talarico 10d live