REILLY FOR MONTANA
Montana’s public lands don’t come with an industrial soundtrack. #ReillyforMontana
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| Overall score | 31.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 51.9 · 0.8 · 71.7 |
| Spend range | <USD 99 |
| Impressions | 8,000 – 8,999 |
| CPM (≈ $/1k impr) | USD 5.82 |
| Est. audience size | — |
| Days live | 4 (2026-05-18 → 2026-05-22) |
| Created | 2026-05-18 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | MT — Reilly Neill |
| Surfaced by | “senate:Reilly Neill” |
| Issue | energy environment |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | nostalgia |
| Production tier | diy amateur |
| Who pictured | none |
| Symbols | farm rural |
| Call to action | learn more |
| Standout element | Lone blue camp chair facing a pristine alpine lake with snow-capped mountain, evoking personal quiet solitude threatened by industrial development |
| Tactic | The ad uses an evocative, personal-feeling nature scene to make protection of public lands feel intimate and experiential, implicitly framing industrial extraction as an intrusion on Montana identity without naming an opponent. |
| Arizona | 26.7% |
| Washington | 16.4% |
| Colorado | 11.8% |
| Nevada | 10.1% |
| Oregon | 9.4% |
| Utah | 4.5% |
| New Mexico | 3.2% |
| 18-24 · female | 0.1% |
| 45-54 · male | 10.0% |
| 65+ · male | 19.0% |
| 65+ · female | 21.2% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 14.5% |
| 55-64 · female | 12.9% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 6.6% |
| 18-24 · male | 0.3% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 6.4% |
| 35-44 · female | 4.1% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 2.3% |
| 25-34 · female | 1.6% |
| 65+ · unknown | 0.3% |