Roy Cooper US ● Active
Cooper For North Carolina
Roy Cooper: Keep People Safe
Roy Cooper: Keep People Safe
Roy Cooper: Keep People Safe
Ad copy
Keeping people safe has always been my job. So I put dangerous criminals in jail and always opposed defunding the police.
Keeping people safe has always been my job. So I put dangerous criminals in jail and always opposed defunding the police.
Keeping people safe has always been my job. So I put dangerous criminals in jail and always opposed defunding the police.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 48.0/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 83.1 · 1.4 · 66.3 |
| Spend range | USD 2,000–2,499 |
| Impressions | 175,000 – 199,999 |
| CPM (≈ $/1k impr) | USD 12.0 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 6 (2026-06-23 → active) |
| Created | 2026-06-23 |
| Creative variants | 3 body · 3 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | crime safety |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate, police |
| Symbols | none |
| Call to action | learn more |
| Standout element | Cooper flanked by uniformed officers in a commanding formation, visually equating him with law enforcement authority |
| Tactic | The ad uses proximity to law enforcement and tough-on-crime language to inoculate Cooper against the 'soft on crime' attack line, pre-emptively neutralizing a key Republican criticism by positioning him as a pro-police Democrat. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 18-24 · female | 13.8% |
| 45-54 · male | 5.1% |
| 65+ · male | 3.1% |
| 65+ · female | 3.7% |
| 55-64 · unknown | 0.0% |
| 55-64 · male | 3.9% |
| 55-64 · female | 4.4% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 5.9% |
| 18-24 · male | 9.4% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 7.8% |
| 35-44 · female | 8.8% |
| 25-34 · unknown | 0.3% |
| 25-34 · male | 15.6% |
| 25-34 · female | 17.5% |
| 18-24 · unknown | 0.4% |
| 65+ · unknown | 0.0% |
