FRIENDS OF SHERROD BROWN
“Sherrod Brown passed a law protecting our jobs, because he’s always fighting for Ohio.” – Ferris, steelworker from Cleveland
“Sherrod Brown passed a law protecting our jobs, because he’s always fighting for Ohio.” – Ferris, steelworker from Cleveland
“Sherrod Brown passed a law protecting our jobs, because he’s always fighting for Ohio.” – Ferris, steelworker from Cleveland
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| Overall score | 55.4/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 81.7 · 35.5 · 69.6 |
| Spend range | USD 1,000–1,499 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 7.69 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 130 (2024-02-06 → 2024-06-15) |
| Created | 2024-02-06 |
| Creative variants | 3 body · 3 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | OH — Sherrod Brown |
| Surfaced by | “senate:Sherrod Brown” |
| Issue | jobs labor |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | workers labor |
| Symbols | factory industry |
| Call to action | learn more |
| Standout element | Glowing red-hot steel in a dark mill interior with bold yellow quote text emerging from the industrial glow |
| Tactic | Third-party testimonial from a named Cleveland steelworker lends grassroots authenticity and borrowed credibility, reinforcing Brown's blue-collar champion identity with a workplace setting that visually validates the jobs-protection claim. |
| Ohio | 100.0% |
| Unknown | 0.0% |
| 35-44 · unknown | 0.1% |
| 18-24 · female | 8.7% |
| 25-34 · unknown | 0.1% |
| 25-34 · female | 14.2% |
| 55-64 · male | 7.8% |
| 18-24 · male | 4.4% |
| 65+ · female | 6.9% |
| 45-54 · male | 8.9% |
| 45-54 · female | 7.3% |
| 65+ · unknown | 0.1% |
| 35-44 · female | 9.7% |
| 55-64 · female | 6.7% |
| 25-34 · male | 9.6% |
| 35-44 · male | 9.2% |
| 65+ · male | 6.0% |
| 18-24 · unknown | 0.1% |
| 55-64 · unknown | 0.0% |
| 45-54 · unknown | 0.1% |