REILLY FOR MONTANA
Montana’s public lands don’t come with an industrial soundtrack. #ReillyforMontana
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| Overall score | 33.8/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 55.8 · 1.1 · 66.3 |
| Spend range | USD 100–199 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 11.96 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 5 (2026-05-28 → 2026-06-02) |
| Created | 2026-05-28 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | MT — Reilly Neill |
| Surfaced by | “senate:Reilly Neill” |
| Issue | energy environment |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | nostalgia |
| Production tier | diy amateur |
| Who pictured | none |
| Symbols | farm rural |
| Call to action | learn more |
| Standout element | Lone blue camp chair facing a pristine alpine lake with snow-capped mountain, evoking personal quiet solitude threatened by industrial development |
| Tactic | The ad uses an evocative, personal-feeling nature scene to make protection of public lands feel intimate and experiential, implicitly framing industrial extraction as an intrusion on Montana identity without naming an opponent. |
| Montana | 100.0% |
| 18-24 · female | 7.4% |
| 45-54 · male | 4.4% |
| 65+ · male | 7.6% |
| 65+ · female | 9.0% |
| 55-64 · unknown | 0.0% |
| 55-64 · male | 3.8% |
| 55-64 · female | 4.0% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 3.1% |
| 18-24 · male | 12.3% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 9.3% |
| 35-44 · female | 6.5% |
| 25-34 · unknown | 0.3% |
| 25-34 · male | 20.5% |
| 25-34 · female | 11.2% |
| 18-24 · unknown | 0.3% |
| 65+ · unknown | 0.2% |