REILLY FOR MONTANA
What’s coming out about powerful men abusing children should be front page news. It should be at the top of every feed. Where is Steve Daines? Hiding from the truth? No matter how popular or powerful, these criminals need to be held accountable. I will never protect child predators. I’ll call them out and hold them accountable. That’s how we do it in #Montana. #ReillyforMontana
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 30.4/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 50.6 · 0.3 · 70.8 |
| Spend range | <USD 99 |
| Impressions | 7,000 – 7,999 |
| CPM (≈ $/1k impr) | USD 6.6 |
| Est. audience size | — |
| Days live | 2 (2026-01-31 → 2026-02-02) |
| Created | 2026-01-31 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MT — Reilly Neill |
| Surfaced by | “senate:Reilly Neill” |
| Issue | crime safety |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Selfie-style video of candidate speaking directly to camera on a small-town Montana street, projecting unfiltered authenticity |
| Tactic | The ad uses a visceral child-safety moral appeal to attack Sen. Daines by name, framing the candidate as a fearless truth-teller contrasted against an opponent portrayed as complicit through silence. |
| California | 39.5% |
| Montana | 19.6% |
| Virginia | 14.3% |
| New York | 14.1% |
| Maryland | 8.1% |
| Washington, District of Columbia | 1.2% |
| West Virginia | 1.2% |
| 18-24 · female | 0.8% |
| 25-34 · female | 3.1% |
| 35-44 · female | 6.0% |
| 45-54 · female | 10.7% |
| 55-64 · female | 26.4% |
| 65+ · female | 53.0% |