πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Nate Morris US Inactive

MORRIS FOR SENATE

ad creative

McConnell picks a RINO PUPPET

RINOs are the DEATH of MAGA

Ad copy

Chip in just $1 to DEFEAT THE RINOs FOREVER

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score25.2/100
Spend / Reach / Long. / Eff.0.0 Β· 34.4 Β· 7.7 Β· 58.7
Spend range<USD 99
Impressions1,000 – 1,999
CPM (β‰ˆ $/1k impr)USD 33.01
Est. audience size100,001 – 500,000
Days live29 (2025-07-13 β†’ 2025-08-11)
Created2025-07-13
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateKY β€” Nate Morris
Surfaced byβ€œsenate:Nate Morris”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typefundraising
Emotional appealanger
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actiondonate
Standout elementMitch McConnell holding a rhinoceros hand puppet in a dark high-contrast black-and-white photo with bold yellow and white attack text
TacticThe ad uses visceral anti-establishment imagery β€” a rhino puppet literally in McConnell's hand β€” to trigger tribal anger among MAGA voters and drive low-dollar fundraising donations with an ultra-low $1 entry ask.

Where it ran (delivery by region)

Texas13.6%
Florida8.8%
California7.9%
Michigan4.2%
Pennsylvania3.9%
North Carolina3.5%
Georgia3.4%

Who saw it (delivery)

18-24 Β· female 0.1%
18-24 Β· male 0.3%
25-34 Β· female 0.3%
25-34 Β· male 0.6%
35-44 Β· female 0.1%
35-44 Β· male 0.5%
35-44 Β· unknown 0.1%
45-54 Β· female 0.5%
45-54 Β· male 1.9%
55-64 Β· female 4.5%
55-64 Β· male 8.3%
55-64 Β· unknown 0.1%
65+ Β· female 32.8%
65+ Β· male 49.4%
65+ Β· unknown 0.6%

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