πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Scott Colom For Senate US Inactive

Scott Colom For Senate

ad creative

Official Nominee Fund

Scott Colom is the official Democratic nominee to take on Cindy Hyde-Smith

Ad copy

We can beat Cindy Hyde-Smith. Will you join us today?

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score19.6/100
Spend / Reach / Long. / Eff.0.0 Β· 24.3 Β· 2.8 Β· 51.2
Spend range<USD 99
Impressions100 – 999
CPM (β‰ˆ $/1k impr)USD 90.08
Est. audience size1,001 – 5,000
Days live11 (2026-03-20 β†’ 2026-03-31)
Created2026-03-20
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMS β€” Scott Colom
Surfaced byβ€œsenate:Scott Colom”

🧠 AI analysis

Issueother
Framingcontrast comparison
Message typefundraising
Emotional appealhope
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementCandidate walking directly toward camera in casual white polo on a sunny street, projecting accessible confidence
TacticThe ad pairs a direct-to-camera walk-and-talk with an explicit naming of the opponent to build urgency and rally-the-base energy around a winnable-race fundraising pitch.

Where it ran (delivery by region)

Mississippi100.0%

Who saw it (delivery)

18-24 Β· female 1.5%
45-54 Β· female 1.5%
45-54 Β· male 1.5%
55-64 Β· female 4.4%
55-64 Β· unknown 1.5%
65+ Β· female 54.4%
65+ Β· male 35.3%

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