John Deaton for US Senate US Inactive
JOHN DEATON FOR SENATE INC.
Ad copy
Seth Moulton and I just agreed to what voters deserve… a real debate, real questions, and real accountability before September. Massachusetts voters deserve candidates willing to step up on stage, defend their record, and earn every vote. Leadership doesn’t hide from competition. Per usual, Ed Markey is missing. The Wi-Fi down in Maryland must be spotty this week. Article in comments.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 38.1/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 63.8 · 1.7 · 65.9 |
| Spend range | USD 300–399 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 12.71 |
| Est. audience size | — |
| Days live | 7 (2026-05-05 → 2026-05-12) |
| Created | 2026-05-05 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Boston Herald news screenshot lending third-party credibility to the attack on Markey's absence |
| Tactic | The ad uses a real news article screenshot to validate the cowardice narrative against Markey, with a sharp quip about Wi-Fi in Maryland adding humor and amplifying the contrast between Deaton's willingness to debate and Markey's silence. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
Who saw it (delivery)
| 25-34 · female | 21.5% |
| 25-34 · male | 50.5% |
| 25-34 · unknown | 1.7% |
| 35-44 · female | 4.6% |
| 35-44 · male | 15.9% |
| 35-44 · unknown | 0.4% |
| 45-54 · female | 1.4% |
| 45-54 · male | 4.0% |
| 45-54 · unknown | 0.1% |
