Josh Roy for US Senate US Inactive
JOSH ROY FOR IDAHO
Ad copy
Idaho - Josh Roy US Senator for 2026
Idaho - Josh Roy US Senator for 2026
Idaho - Josh Roy US Senator for 2026
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 46.7/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 81.7 · 4.1 · 77.3 |
| Spend range | USD 400–499 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 2.77 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 16 (2026-04-15 → 2026-05-01) |
| Created | 2026-04-14 |
| Creative variants | 3 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID — Josh Roy |
| Surfaced by | “senate:Josh Roy” |
🧠 AI analysis
| Issue | energy environment |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Bold red-and-blue 'Nuclear Energy' headline paired with Idaho state silhouette and GOP elephant logo establishing regional identity |
| Tactic | The ad leverages candidate credentialing (PE license, MBA, 20 years industrial experience, family INL connection) as a trust-building persuasion tactic to position Josh Roy as uniquely qualified on nuclear energy policy. |
Where it ran (delivery by region)
| Idaho | 100.0% |
Who saw it (delivery)
| 18-24 · female | 12.9% |
| 45-54 · male | 8.3% |
| 65+ · male | 4.3% |
| 65+ · female | 2.4% |
| 55-64 · unknown | 0.0% |
| 55-64 · male | 6.3% |
| 55-64 · female | 2.6% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 2.7% |
| 18-24 · male | 21.3% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 10.6% |
| 35-44 · female | 3.7% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 17.3% |
| 25-34 · female | 6.6% |
| 18-24 · unknown | 0.4% |
| 65+ · unknown | 0.0% |
