📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Juliana Stratton US Inactive

JULIANA FOR ILLINOIS

ad creative

Juliana for Senate

Juliana for Senate

Ad copy

Can you rush a donation to my people-powered campaign for U.S. Senate? Unlike my opponents, I am not taking a single dime of corporate PAC money in my race for U.S. Senate. Special interests and corporate PACs have bought influence in Washington with massive campaign checks. But that’s not how I roll. This campaign is by the people, for the people. Illinois families deserve a Senator who works for them, not for corporate special interests. This campaign is powered by thousands of everyday people chipping in what they can, when they can. That’s how we’ll compete. That’s how we’ll win. So please, chip in whatever you can afford today. Every donation will prove that our grassroots movement has what it takes to win.
Can you rush a donation to my people-powered campaign for U.S. Senate? Unlike my opponents, I am not taking a single dime of corporate PAC money in my race for U.S. Senate. Special interests and corporate PACs have bought influence in Washington with massive campaign checks. But that’s not how I roll. This campaign is by the people, for the people. Illinois families deserve a Senator who works for them, not for corporate special interests. This campaign is powered by thousands of everyday people chipping in what they can, when they can. That’s how we’ll compete. That’s how we’ll win. So please, chip in whatever you can afford today. Every donation will prove that our grassroots movement has what it takes to win.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score31.5/100
Spend / Reach / Long. / Eff.21.0 · 47.5 · 3.6 · 53.9
Spend rangeUSD 300–399
Impressions5,000 – 5,999
CPM (≈ $/1k impr)USD 63.55
Est. audience size
Days live14 (2025-07-03 → 2025-07-17)
Created2025-07-03
Creative variants2 body · 2 headline
Platformsfacebook, instagram
Languagesen
CandidateIL — Juliana Stratton
Surfaced by“senate:Juliana Stratton”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealhope
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementbold blue 'DONATE TODAY' banner directly above the candidate's direct-to-camera self-introduction video
TacticThe ad uses a populist contrast tactic — positioning Stratton as the people-powered alternative to corporate-funded opponents — to motivate urgency and small-dollar donations.

Where it ran (delivery by region)

California13.8%
Texas7.6%
New York7.5%
Florida5.8%
Illinois4.3%
Michigan4.0%
Georgia3.7%

Who saw it (delivery)

18-24 · female 0.5%
45-54 · male 2.5%
65+ · male 19.3%
65+ · female 44.1%
55-64 · unknown 0.2%
55-64 · male 6.2%
55-64 · female 14.1%
45-54 · unknown 0.1%
45-54 · female 4.5%
18-24 · male 1.0%
35-44 · unknown 0.1%
35-44 · male 1.5%
35-44 · female 2.1%
25-34 · unknown 0.1%
25-34 · male 1.7%
25-34 · female 1.3%
18-24 · unknown 0.1%
65+ · unknown 0.7%

Similar ads (same issue, matching framing or emotional appeal)

Jon Ossoff
GA — Jon Ossoff 121d live
Dan Osborn
NE — Dan Osborn 113d live
Jon Ossoff
GA — Jon Ossoff 83d live
Raja for Congress
IL — S Krishnamoorthi 109d live
James Talarico
TX — James Talarico 26d live
Colin Allred
TX — Colin Allred 56d live
Graham Platner
ME — Graham Platner 39d live
Colin Allred
TX — Colin Allred 29d live