COLLINS FOR SENATOR
Collins for Senator
Susan Collins DELIVERS for Maine & America. She wrote the Paycheck Protection Program, protecting more than 250,000 Maine jobs. Through it all, she leads, she cares, and she delivers for YOU.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 48.5/100 |
| Spend / Reach / Long. / Eff. | 52.4 · 81.7 · 2.8 · 57.3 |
| Spend range | USD 6,000–6,999 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 40.0 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 11 (2020-10-23 → 2020-11-03) |
| Created | 2020-10-23 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
| Issue | jobs labor |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate, workers labor |
| Symbols | factory industry |
| Call to action | learn more |
| Standout element | Black-and-white video frame of Collins walking through a warehouse with masked workers, projecting hands-on leadership |
| Tactic | The ad leverages a concrete legislative accomplishment — the PPP — with a specific job number to build credibility and cement Collins as a pragmatic, results-driven incumbent. |
| Maine | 100.0% |
| 18-24 · unknown | 0.0% |
| 65+ · male | 4.9% |
| 45-54 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 10.2% |
| 18-24 · male | 3.7% |
| 45-54 · female | 11.3% |
| 35-44 · male | 10.0% |
| 25-34 · female | 10.1% |
| 35-44 · unknown | 0.1% |
| 55-64 · female | 10.2% |
| 45-54 · male | 9.3% |
| 35-44 · female | 11.2% |
| 55-64 · male | 7.2% |
| 65+ · female | 7.9% |
| 18-24 · female | 3.8% |
| 55-64 · unknown | 0.1% |
| 65+ · unknown | 0.0% |