Susan Collins US Inactive
Collins for Senator
Ad copy
The 16 Counties Coalition is running false ads and staging "town halls" to spread false information. Learn more about this dark money organization that has already spent nearly $1 million in Maine without revealing their funders.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 57.1/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 99.5 · 3.9 · 65.6 |
| Spend range | USD 10,000–14,999 |
| Impressions | 900,000 – 999,999 |
| CPM (≈ $/1k impr) | USD 13.16 |
| Est. audience size | — |
| Days live | 15 (2019-08-25 → 2019-09-09) |
| Created | 2019-08-25 |
| Creative variants | 1 body · 0 headline |
| Platforms | — |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | awareness |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | Bold black-and-white 'CHECK THE TRUTH' text block against a yellow-bordered video frame showing a man at what appears to be a staged event with a camera operator |
| Tactic | The ad uses a credibility-attack framing, pairing an urgent 'CHECK THE TRUTH' call-to-action with dark money accusations to preemptively discredit an opposition group's messaging in Maine. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 13-17 · unknown | 0.0% |
| 65+ · male | 9.7% |
| 25-34 · unknown | 0.2% |
| 65+ · unknown | 0.2% |
| 35-44 · unknown | 0.2% |
| 45-54 · unknown | 0.2% |
| 18-24 · female | 1.9% |
| 35-44 · female | 4.8% |
| 45-54 · female | 6.9% |
| 55-64 · unknown | 0.2% |
| 25-34 · male | 10.7% |
| 18-24 · male | 4.9% |
| 65+ · female | 13.6% |
| 45-54 · male | 11.2% |
| 25-34 · female | 3.5% |
| 35-44 · male | 10.4% |
| 55-64 · female | 10.6% |
| 55-64 · male | 10.8% |
| 18-24 · unknown | 0.1% |
