Office of Congressman Seth Moulton
This morning, I walked into the Burlington ICE facility to get real answers and to stand up for those demanding accountability. To the advocates who continue to show up and speak out - you are not alone. We will keep fighting for justice and human rights, together. -SWM
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 39.7/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 68.1 · 0.6 · 69.1 |
| Spend range | USD 300–399 |
| Impressions | 40,000 – 44,999 |
| CPM (≈ $/1k impr) | USD 8.22 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 3 (2025-12-30 → 2026-01-02) |
| Created | 2025-12-30 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — Seth Moulton |
| Surfaced by | “senate:Seth Moulton” |
| Issue | immigration |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate, diverse crowd |
| Symbols | us flag |
| Call to action | none |
| Standout element | Congressman at a multi-mic press conference outside a federal ICE facility with news cameras surrounding him |
| Tactic | The ad leverages a bold direct-action moment — physically entering an ICE facility — to project courage and solidarity, building credibility with progressive voters through authentic, unpolished real-world imagery rather than studio production. |
| Massachusetts | 100.0% |
| New Hampshire | 0.0% |
| 18-24 · female | 0.6% |
| 45-54 · male | 7.1% |
| 65+ · male | 9.3% |
| 65+ · female | 15.8% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 10.0% |
| 55-64 · female | 15.2% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 12.1% |
| 18-24 · male | 0.2% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 5.8% |
| 35-44 · female | 12.5% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 2.9% |
| 25-34 · female | 7.5% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.3% |