πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Dr. Robin Kelly US Inactive

ROBIN KELLY FOR SENATE

ad creative

I'm Impeaching Kristi Noem

Show your support with a contribution.

Ad copy

I'm impeaching Kristi Noem. One of her rogue ICE agents shot and killed an innocent woman in Minneapolis. Renee Nicole Good is dead because of Noem's reign of terror. She wreaked havoc in Chicago. Now Minneapolis. She's violating the Constitution, ending lives, and separating families. I told my constituents I would fight back. This is me fighting back. But I need your help to win this Senate race so I can keep holding Trump's administration accountable. Chip in $10 today.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score35.1/100
Spend / Reach / Long. / Eff.25.8 Β· 55.8 Β· 2.2 Β· 56.6
Spend rangeUSD 500–599
Impressions10,000 – 14,999
CPM (β‰ˆ $/1k impr)USD 43.96
Est. audience sizeβ€”
Days live9 (2026-01-08 β†’ 2026-01-17)
Created2026-01-08
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIL β€” Robin Kelly
Surfaced byβ€œsenate:Robin Kelly”

🧠 AI analysis

Issueimmigration
Framingcontrast comparison
Message typefundraising
Emotional appealanger
Production tiersemi pro
Who picturedcandidate, opponent
Symbolsnone
Call to actiondonate
Standout elementSplit-panel contrast showing desaturated Noem on red background vs. smiling Kelly on teal background
TacticThe ad weaponizes a specific named victim β€” Renee Nicole Good β€” to make abstract immigration enforcement viscerally personal, then funnels that outrage directly into a $10 donation ask.

Where it ran (delivery by region)

Illinois100.0%

Who saw it (delivery)

18-24 Β· female 0.2%
45-54 Β· male 3.3%
65+ Β· male 27.3%
65+ Β· female 36.0%
55-64 Β· unknown 0.3%
55-64 Β· male 9.0%
55-64 Β· female 10.3%
45-54 Β· unknown 0.2%
45-54 Β· female 4.4%
18-24 Β· male 0.2%
35-44 Β· unknown 0.1%
35-44 Β· male 2.4%
35-44 Β· female 2.4%
25-34 Β· unknown 0.1%
25-34 Β· male 1.4%
25-34 Β· female 1.5%
65+ Β· unknown 0.9%

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