Tom Willis WV US Inactive
Friends of Tom Willis
Ad copy
Vote FOR Amendment One.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 44.2/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 75.1 · 2.2 · 64.8 |
| Spend range | USD 1,000–1,499 |
| Impressions | 80,000 – 89,999 |
| CPM (≈ $/1k impr) | USD 14.7 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 9 (2024-10-23 → 2024-11-01) |
| Created | 2024-10-23 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | healthcare |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | seniors, medical |
| Symbols | healthcare |
| Call to action | vote |
| Standout element | elderly woman in serious consultation with a doctor, conveying vulnerability and trust |
| Tactic | The ad uses a relatable doctor-patient scene with a senior woman to emotionally connect healthcare concerns to a ballot amendment, leveraging empathy to drive a 'Vote FOR' action. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
Who saw it (delivery)
| 25-34 · female | 1.4% |
| 25-34 · male | 3.2% |
| 25-34 · unknown | 0.0% |
| 35-44 · female | 3.9% |
| 35-44 · male | 6.2% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 7.2% |
| 45-54 · male | 9.4% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 14.9% |
| 55-64 · male | 13.6% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 25.3% |
| 65+ · male | 14.3% |
| 65+ · unknown | 0.2% |
