πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Dr. Robin Kelly US Inactive

ROBIN KELLY FOR SENATE

ad creative

The Choice Is Clear

The Choice Is Clear

BREAKING: Trump Fired Kristi Noem

Ad copy

BREAKING: Trump just fired Kristi Noem. I filed articles of impeachment. I led the charge. Nearly 200 members of Congress backed me. House Leadership told Trump: Fire her, or we will impeach her. Trump blinked. We won. This is what accountability looks like. But the fight isn't over β€” chip in to help me bring this fight to the Senate at RobinForSenate.com. People over politics. Always.
BREAKING: Trump just fired Kristi Noem. I filed articles of impeachment. I led the charge. Nearly 200 members of Congress backed me. House Leadership told Trump: Fire her, or we will impeach her. Trump blinked. We won. This is what accountability looks like. But the fight isn't over β€” chip in to help me bring this fight to the Senate at RobinForSenate.com. People over politics. Always.
BREAKING: Trump just fired Kristi Noem. I filed articles of impeachment. I led the charge. Nearly 200 members of Congress backed me. House Leadership told Trump: Fire her, or we will impeach her. Trump blinked. We won. This is what accountability looks like. But the fight isn't over β€” chip in to help me bring this fight to the Senate at RobinForSenate.com. People over politics. Always.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score27.2/100
Spend / Reach / Long. / Eff.17.4 Β· 39.6 Β· 1.4 Β· 50.5
Spend rangeUSD 200–299
Impressions2,000 – 2,999
CPM (β‰ˆ $/1k impr)USD 99.82
Est. audience sizeβ€”
Days live6 (2026-03-05 β†’ 2026-03-11)
Created2026-03-05
Creative variants3 body Β· 3 headline
Platformsfacebook, instagram
Languagesen
CandidateIL β€” Robin Kelly
Surfaced byβ€œsenate:Robin Kelly”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typefundraising
Emotional appealanger
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actiondonate
Standout elementBold red 'FIRED' stamp overlaid on a dark, desaturated photo of Kristi Noem
TacticUses a breaking-news urgency hook and a victory narrative to convert political momentum into donations, framing Kelly as the decisive fighter who forced accountability.

Where it ran (delivery by region)

Illinois100.0%

Who saw it (delivery)

18-24 Β· female 0.5%
45-54 Β· male 3.9%
65+ Β· male 22.5%
65+ Β· female 34.3%
55-64 Β· unknown 0.2%
55-64 Β· male 8.1%
55-64 Β· female 11.2%
45-54 Β· unknown 0.1%
45-54 Β· female 5.6%
18-24 Β· male 0.6%
35-44 Β· unknown 0.2%
35-44 Β· male 4.1%
35-44 Β· female 3.7%
25-34 Β· unknown 0.1%
25-34 Β· male 2.8%
25-34 Β· female 1.5%
65+ Β· unknown 0.6%

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