John Deaton for US Senate US Inactive
JOHN DEATON FOR SENATE INC.
Ad copy
A campaign built on opposition alone is empty. Massachusetts families need real leadership focused on affordability, opportunity, and results not a message centered on fighting someone who won’t even be there for most of the term.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 32.9/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 55.8 · 1.4 · 74.6 |
| Spend range | <USD 99 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 3.96 |
| Est. audience size | — |
| Days live | 6 (2026-03-23 → 2026-03-29) |
| Created | 2026-03-23 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate, seniors, diverse crowd |
| Symbols | us flag |
| Call to action | none |
| Standout element | Candidate engaging voters one-on-one at a diner-style setting with a mid-sentence word 'Their' overlaid in bold red, implying a video contrast narrative |
| Tactic | The ad uses a contrast-without-naming tactic, framing Deaton as the substantive, people-focused alternative to an opponent dismissed as purely oppositional and unreliable, leveraging real-world retail politicking footage to reinforce authenticity. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
Who saw it (delivery)
| 25-34 · female | 0.2% |
| 25-34 · male | 7.1% |
| 25-34 · unknown | 0.0% |
| 35-44 · female | 0.8% |
| 35-44 · male | 17.3% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 1.6% |
| 45-54 · male | 24.2% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 4.4% |
| 55-64 · male | 44.1% |
| 55-64 · unknown | 0.1% |
| Unknown · male | 0.0% |
