Jeff Merkley US Inactive
JEFF MERKLEY FOR OREGON
Jeff Merkley
Ad copy
I'm fighting to keep Trumpcare from dismantling Medicaid - click like to stay posted!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 59.5/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 72.4 · 70.5 · 67.7 |
| Spend range | USD 600–699 |
| Impressions | 60,000 – 69,999 |
| CPM (≈ $/1k impr) | USD 9.99 |
| Est. audience size | — |
| Days live | 257 (2019-11-25 → 2020-08-08) |
| Created | 2019-11-25 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | OR — Jeff Merkley |
| Surfaced by | “senate:Jeff Merkley” |
🧠 AI analysis
| Issue | healthcare |
| Framing | issue advocacy |
| Message type | list building survey |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | medical, seniors |
| Symbols | healthcare |
| Call to action | none |
| Standout element | Nurse gently guiding elderly patient with walker down hospital corridor, viewed from behind — evoking vulnerability and care |
| Tactic | The ad uses a Facebook 'like to stay posted' engagement mechanic paired with an emotional stock image of elder care to build a follower list around Medicaid defense, framing the issue as a personal fight against 'Trumpcare.' |
Where it ran (delivery by region)
| California | 7.9% |
| Florida | 6.0% |
| Ohio | 5.5% |
| Michigan | 5.0% |
| Texas | 4.8% |
| New York | 4.6% |
| Pennsylvania | 4.4% |
Who saw it (delivery)
| 45-54 · unknown | 0.0% |
| 25-34 · male | 1.4% |
| 25-34 · unknown | 0.1% |
| 65+ · unknown | 0.3% |
| 45-54 · female | 4.6% |
| 35-44 · male | 1.6% |
| 25-34 · female | 1.9% |
| 35-44 · female | 1.8% |
| 55-64 · male | 9.3% |
| 35-44 · unknown | 0.0% |
| 18-24 · female | 0.9% |
| 18-24 · male | 0.6% |
| 45-54 · male | 3.3% |
| 55-64 · female | 16.2% |
| 65+ · male | 16.6% |
| 65+ · female | 41.4% |
| 18-24 · unknown | 0.0% |
| 55-64 · unknown | 0.1% |
