JORDAN FOR MAINE
The richest country on earth lets people die because they can’t afford insulin. That’s what’s radical.
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| Overall score | 42.8/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 72.4 · 3.3 · 67.7 |
| Spend range | USD 600–699 |
| Impressions | 60,000 – 69,999 |
| CPM (≈ $/1k impr) | USD 9.99 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 13 (2026-06-06 → 2026-06-19) |
| Created | 2026-06-06 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Jordan Wood |
| Surfaced by | “senate:Jordan Wood” |
| Issue | healthcare |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | money cash, healthcare |
| Call to action | none |
| Standout element | stark black background with bold white text reframing Medicare for All as common sense rather than radical |
| Tactic | The ad uses moral reframing — co-opting the word 'radical' from critics and redirecting it at the status quo — to neutralize a common attack on Medicare for All while stoking righteous anger at corporate healthcare profiteers. |
| Maine | 100.0% |
| New Brunswick | 0.0% |
| Lazio | 0.0% |
| 45-54 · female | 18.3% |
| 45-54 · male | 15.6% |
| 45-54 · unknown | 0.3% |
| 55-64 · female | 17.5% |
| 55-64 · male | 14.4% |
| 55-64 · unknown | 0.2% |
| 65+ · female | 19.5% |
| 65+ · male | 14.0% |
| 65+ · unknown | 0.3% |